We take you back to remarkable moments from a training workshop on the Business Model Canvas (BMC), delivered to incubated students by three expert specialists:
- Dr. Mohamed Briki
- Dr. Imane Ben Nassaf
- Dr. Hayat Hachlaf
The students benefited from the following key learning points:
- Understanding the nine components of the Business Model Canvas
- Precisely identifying target customers
- Formulating a value proposition that distinguishes the project from competitors
- Building successful strategic partnerships
- Designing diversified revenue streams for the project
- Analyzing costs and improving profit margins
- Transforming an abstract idea into a clear and executable project
“A great idea remains just a dream—until you put it into a BMC model and turn it into a real action plan!”










