Training Workshop on Interpersonal Communication and Influence Marketing

As part of implementing Decision 1257 aimed at fostering students’ entrepreneurial spirit, the school’s incubator, under the supervision of its director, Dr. Nesrine Saadoun, organized a distinguished training workshop entitled: “The Importance of Developing Interpersonal Communication Skills and Their Impact on Influence Marketing,” delivered by Professor Dr. Nassim Bouqataia.

This workshop provided a rich interactive space that allowed students to acquire valuable practical skills, enabling them to:

• Strengthen their persuasion and influence abilities.
• Use body language to build trust and ensure effective communication.
• Understand the mechanisms of influence marketing and apply them to effectively reach target audiences.
• Engage in hands-on activities that enhanced interaction and participation.

We extend our sincere thanks and appreciation to Professor Dr. Nassim Bouqataia for his valuable presence, positive engagement with students, and the insightful guidance he provided, which greatly enriched this training experience.