We are pleased to share highlights from a rich and specialized training workshop on Persona, delivered by Dr. Wassila Zaïda, a trainer at the Business Incubator of the University of Tipaza.
What did our students gain from this workshop?
- How to design an accurate profile of the target customer
- Understanding customer needs, motivations, and expectations
- Using the Persona tool to build a marketable project
- Turning data into smart strategic decisions
We thank our students for their engagement and active participation in the entrepreneurship track, and we extend our sincere gratitude to Dr. Zaïda for the valuable information and important advice she generously shared with our students.
