Media, Social Uses, and Communication Research Laboratory (MUSC)

Accueil Media, Social Uses, and Communication Research Laboratory (MUSC)

introduction

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Media, Social Uses, and Communication Research Laboratory (MUSC)

An academic space fostering scientific research and innovation in media and communication sciences

The “Media, Social Uses, and Communication” research laboratory stands as one of the fundamental scientific pillars within the National Higher School of Journalism and Media Sciences. It plays a pivotal role in advancing academic research and supporting students and researchers as they study the rapid transformations across the digital and media landscapes. The laboratory strives to cultivate a modern research environment that bridges theoretical training and practical application, with a strong focus on digital media, professional ethics, artificial intelligence, and audience behavior analysis within new interactive environments.

Laboratory Research Units

Diverse research specializations in media and communication fields

Research Unit 1: Media Content, Discourse, and Narrative Studies

Head of Unit 1: Prof. Dr. Nassim Bouguettaya

bouguettaya.nassim@ensjsi.dz

Research Unit 2: Geopolitics of Media: Society, Religion, and Culture

Head of Unit 2: Dr. Fatma Kebour

kebour.fatma@ensjsi.dz

Research Unit 3: Socio-Digital Media and Cultural/Social Transformations: From Uses to Reception

Head of Unit 3: Prof. Dr. Fatima-Zohra Taiebi

taiebi.fatima-zohra@ensjsi.dz

Research Unit 4: Media Economics and Regulation

Head of Unit 4: Prof. Dr. Cherif Dris

dris.cherif@ensjsi.dz

Field Activities and Professional Engagement

The laboratory adopts a modern pedagogical approach that bridges academic training with professional practice by organizing field visits to major economic and media corporations. This allows students to comprehend the realities of institutional communication and gain direct, practical experience.

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Visit to Ooredoo Algeria

During this visit, students explored digital communication strategies and multi-channel content creation, as well as data analysis mechanisms in modern marketing campaigns, within a professional environment driven by innovation and digital technology.

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Visit to SONATRACH

This visit provided students with the opportunity to discover the importance of institutional communication within major industrial enterprises, alongside the role of media in crisis management, corporate image enhancement, and social responsibility within strategic sectors.

Education & Training Workshops

Specialized Training Programs Bridging Scientific Analysis and Digital Media Application

The laboratory places great emphasis on practical development by organizing specialized training workshops aimed at enhancing the skills of students and researchers in using modern research software and digital media production methods. These workshops are part of an academic vision centered on integrating scientific research with professional application.

MAXQDA & SPSS

Advanced workshops in quantitative and qualitative analysis of media data, enabling students to master content analysis tools, construct statistical hypotheses, and interpret findings according to modern scientific approaches.

Digital Writing & SEO

Workshops dedicated to web writing focused on digital content editing techniques, search engine optimization (SEO), and developing electronic journalism methodologies in line with contemporary publishing and audience engagement standards.

TV Presenting & Broadcasting Skills

Television presenting workshops provided students with hands-on training inside professional digital studios, focusing on body language, camera interaction, and media interview management within today’s audiovisual environment.

Gallery: Workshops & Conferences

The First National Conference on Press Freedom in the Digital Environment

The First National Conference, themed “Press Freedom in the Digital Environment: Issues and Challenges,” was held on May 3, 2026, at the Nait Mazi Auditorium, within the National Higher School of Journalism and Media Sciences – M’hamed Yazid. The conference proceedings addressed a range of core issues related to journalistic practice in the digital sphere, in light of the rapid technological and media transformations shaping the contemporary media sector.

Organization & Scientific Oversight

The conference was organized under the oversight of Dr. Djamila Benzaidoun Brahimi, and hosted by the Media, Social Uses, and Communication Research Laboratory (MUSC), directed by Prof. Dr. Cherif Dris, as part of academic initiatives exploring media and communication dynamics.

Presentations & Academic Discussions

The academic panels featured research presentations delivered by specialized professors and researchers, highlighting the hurdles facing press freedom in digital domains, alongside analyzing the impacts of digital platforms and modern tools on media work.

Perspectives & Recommendations

The conference concluded with a set of observations and recommendations focused on advancing scientific research in digital media, underlining the critical importance of examining digital shifts and their broader implications for freedom of expression and journalistic workflows.

Media, Social Uses, and Communication Research Laboratory (MUSC)

introduction