As part of its commitment to fostering a culture of innovation and university entrepreneurship, the Business Incubator of the National Higher School of Journalism and Information Sciences “M’hamed Yazid” (ENSJSI) organized an Information Day on July 27, 2026, to present the second edition of the National ProtoMarket II Challenge.
The event was led by Professor Nesrine Saadoun, Director of the Business Incubator, under the supervision of the School’s Director, Professor Khaled Lalaoui, and was attended by members of the School’s administration, faculty, and students.
The Information Day provided participants with a comprehensive overview of the challenge, including its objectives, eligibility criteria, registration procedures, and the funding and mentoring opportunities available to participants. The program aims to help innovators transform their ideas into market-ready prototypes and, ultimately, into successful startups.
During her presentation, Professor Nesrine Saadoun reaffirmed the Business Incubator’s commitment to supporting students, researchers, and project holders by nurturing innovation and strengthening the connection between scientific research and market needs. She emphasized that these efforts contribute to the creation of promising entrepreneurial ventures with real economic value.
“Innovation begins with an idea, and ProtoMarket II is the first step toward transforming that idea into a successful enterprise.”
